Privacy Policy
Last updated: 5.8.26
This Privacy Policy explains how CraftsmanBilt LLC, doing business as Urbane Upgrade ("Urbane Upgrade," "we," "us," "our") collects, uses, and protects your personal information when you use urbaneupgrade.com (the "Site") or purchase our products and services.
We respect your privacy and are committed to handling your information responsibly. If you have questions, contact us at office@urbaneupgrade.com or 317-996-1088.
Information we collect
We collect information you provide directly, information collected automatically, and information from third parties.
Information you provide
Contact information — name, email address, phone number, mailing address
Property information — the address where installation services will be performed (which may differ from your billing address)
Order details — products purchased, deposit and balance amounts, preferred install timing
Payment information — credit card details are collected and processed by our payment processor (Stripe). We do not store your full card number on our servers.
Communications — messages you send us via email, contact forms, or phone
Project preferences — finish selections, design preferences, and project specifications you share during the bundle reservation and walkthrough process
Information collected automatically
Usage data — pages visited, time spent on the Site, links clicked, and similar activity
Device data — browser type, operating system, IP address, device identifiers
Cookies and similar technologies — small files placed on your device to remember your preferences and analyze Site usage
Information from third parties
Payment processors — confirmation of successful or failed transactions
Marketing platforms — analytics about how customers find our Site
Service providers — information necessary to fulfill your order (e.g., shipping carriers for sample deliveries)
How we use your information
We use the information we collect to:
Process and fulfill your orders, including scheduling walkthroughs and installations
Communicate with you about your order, walkthroughs, scheduling, balance invoices, and warranty service
Send order confirmations, receipts, and transactional emails
Send marketing emails, newsletters, and promotional offers (only with your consent, and you may unsubscribe at any time)
Improve the Site, our products, and our services
Detect, prevent, and respond to fraud, security incidents, and abuse
Comply with legal obligations, including tax reporting and consumer protection requirements
Enforce our Terms & Conditions and other agreements
Cookies and tracking technologies
We use cookies and similar technologies to operate the Site and understand how visitors use it. Categories of cookies we use:
Essential cookies — required for the Site to function (e.g., shopping cart, checkout)
Analytics cookies — help us understand traffic patterns and improve the Site
Marketing cookies — used to deliver relevant advertising and measure campaign performance
You can control cookies through your browser settings. Disabling essential cookies may prevent parts of the Site from working correctly.
How we share your information
We do not sell your personal information. We share information only as described below:
Service providers — companies that help us operate the Site and our business, including our payment processor (Stripe), email service provider, hosting provider, shipping carriers, and analytics providers. These providers are contractually obligated to protect your information and use it only for the services they provide to us.
Subcontractors — if we engage subcontractors to assist with installation, we may share project address and scope information necessary to complete the work
Legal compliance — when required by law, court order, or government request, or to protect our rights, property, or safety
Business transfers — in connection with a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction. We will notify you of any such change.
Your choices and rights
Depending on your state of residence, you may have rights regarding your personal information, including:
Access — request a copy of the personal information we hold about you
Correction — ask us to correct inaccurate information
Deletion — ask us to delete your information, subject to legal exceptions (e.g., we must retain order records for tax and warranty purposes)
Opt-out of marketing — unsubscribe from marketing emails using the link in any email, or contact us
Opt-out of sale or sharing — we do not sell personal information, but you may confirm this preference at any time
Non-discrimination — we will not discriminate against you for exercising your privacy rights
To exercise any of these rights, contact us at office@urbaneupgrade.com. We will respond within the timeframe required by applicable law.
We retain your information for as long as necessary to provide our services, comply with legal obligations, and enforce our agreements. Order records are typically retained for at least 7 years for tax and warranty purposes. Marketing data is retained until you unsubscribe.
Security
We use reasonable administrative, technical, and physical safeguards to protect your information from unauthorized access, disclosure, alteration, or destruction. No method of transmission or storage is 100% secure, however, and we cannot guarantee absolute security.
If we become aware of a data breach affecting your personal information, we will notify you in accordance with applicable law.
Children's privacy
The Site is not intended for children under 18, and we do not knowingly collect personal information from children. If you believe we have collected information from a child, contact us and we will promptly delete it.
International users
Our services are intended for customers in the United States. If you access the Site from outside the U.S., you understand that your information will be transferred to and processed in the U.S., where data protection laws may differ from those in your country.
Third-party links
Third-party links
The Site may contain links to third-party websites. We are not responsible for the privacy practices of those sites. Review the privacy policies of any site you visit.
Changes to this policy
We may update this Privacy Policy from time to time. The "Last updated" date at the top reflects the most recent change. Material changes will be posted on the Site. Your continued use of the Site after a change constitutes acceptance of the updated policy.
Contact us
CraftsmanBilt LLC d/b/a Urbane Upgrade 12792 Ford Drive Fishers, Indiana 46038
office@urbaneupgrade.com 317-996-1088