The Urbane Concierge Model
Design first.
Price second.
You decide
third.
Every other contractor in Carmel and Fishers asks you to commit before you truly know what you’re committing to. We inverted the entire process. Here’s exactly how it works — and why it changes everything about what it feels like to remodel your home.
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Side by side
The standard model vs.
the Urbane way.
Every contractor in Hamilton County will give you an estimate. Most will give you a discount. None of them will give you this.
| Standard contractor / store | Urbane Upgrade | |
|---|---|---|
| The Process | ||
| First step | You describe what you want. They quote it. | ✓ You design and visualize it first — then see pricing. |
| Pricing model | Estimate — subject to change orders mid-project. | ✓ Fixed-price contract — the number you sign is the number you pay. |
| Design visualization | ✕ Not offered. You imagine it. | ✓ Digital before/after in your actual room before you commit. |
| Who manages the project | Salesperson hands off to project manager hands off to crew. | ✓ One concierge. Discovery call to final walkthrough. |
| Who does the work | Sub-contractors, sometimes sub-of-sub. You don’t know who shows up. | ✓ Urbane’s own employees — background-checked, bonded, insured. |
| Protection | ||
| Warranty | Paper warranty. Easily lost. Hard to claim. | ✓ 5-year labor warranty. Digital vault. QR-accessible. Transferable. |
| Price protection | ✕ Change orders are standard practice. | ✓ Fixed price in writing. Overruns on our side are our problem. |
| On-time guarantee | ✕ Timelines are estimates, not commitments. | ✓ On-time or we pay rent — in the contract. |
| Post-completion support | 30-day callback window if you can reach them. | ✓ 30-day dedicated support + 5-year client dashboard access. |
| Documentation | ||
| Materials record | ✕ Invoice on file. Good luck finding the tile SKU in 3 years. | ✓ Full design archive — every finish, SKU, paint code, supplier contact. |
| Permit & inspection record | With the county. Not organized for you. | ✓ Compiled and archived in your warranty vault. |
| ROI documentation | ✕ Not offered. | ✓ 20+ page Home Intelligence Report — formatted for appraisers & realtors. |
| Smart home coordination | Separate contractor. Separate quote. Separate headache. | ✓ Certified partner — integrated into your project from day one. |
| Resale Value | ||
| Resale preparation | ✕ Not offered. You figure it out when you list. | ✓ Resale marketing kit — renovation story, MLS summary, brochure, social assets. |
| Window treatment documentation | Receipt if you kept it. | ✓ Resale-ready spec card — every treatment, brand, and spec documented. |
| Future project continuity | Start from zero. Re-measure. Re-explain. | ✓ Your concierge has your complete home record. Every future phase starts informed. |
| The bottom line | A discount on a price you can’t fully trust, with documentation you’ll never find. | A relationship, a record, and a result — that compounds in value long after the last tile is set. |
The concierge process — step by step
Six steps from first call
to finished home.
This is what the guidance-first process looks like in practice — for a remodel, a window treatment project, or both. At every step, the standard model asks you to guess. The Urbane model gives you the information to decide.
01
Day 1
45 min
45 min
The Discovery Call
No pitch. Just listening.
Your concierge calls to understand your home, your goals, your timeline, and your budget. We ask the questions most contractors never think to ask — what you love about the space, what you hate, how you live in it day-to-day, and what outcome would make this project feel like a success two years from now. Nothing is pitched. Nothing is sold.
Your goals, timeline and budget captured
Rooms and scope identified
No commitment required
In-home visit scheduled
Standard model:
A contractor comes to measure and quote. The conversation is about price, not outcome.
02
Day 3–5
In your home
In your home
The In-Home Design Session
Your consultant comes to you with everything.
For remodeling, your concierge visits with material samples, finish options, and layout ideas. For window treatments, we arrive with the full sample library — every fabric, blind, shade, and shutter in your actual light. You see and feel the options in your real space. You make decisions you can trust because you’re deciding with your eyes, not your imagination.
Full sample library brought to your Carmel or Fishers home
Layout and finish options presented in context
Room visualization mockup for window treatments
Digital design concept for remodel scopes
Standard model:
You’re given a catalog or sent to a showroom. You guess how it will look in your home.
03
Day 5–7
Real numbers
Real numbers
Real Pricing — Before You Commit
Not an estimate. Not a range. A real number.
Once the design session is complete, your concierge builds your pricing from Urbane’s actual cost data — labor, materials, timeline — and presents it clearly. No line items buried in fine print. No vague allowances. For remodel projects, this becomes the basis of your fixed-price contract. For window treatments, it’s the number before you order a single custom treatment.
Line-item pricing built from real cost data
No estimate padding for negotiation
Remodel pricing becomes your fixed-price contract
Window treatment pricing confirmed before fabrication
Standard model:
You get an estimate designed to win the bid. The real cost emerges in change orders.
04
You decide
No pressure
No pressure
You Decide
With a complete picture. Not a leap of faith.
With design confirmed, pricing locked, and timeline agreed, you make the decision. You’ve seen your room transformed digitally. You know the number. You know the timeline. You know who does the work and who answers if something goes wrong. This is what it feels like to make a $75K decision with confidence instead of anxiety.
Design confirmed and visualized
Fixed price agreed and contracted
Timeline set with on-time guarantee
Your concierge assigned from here forward
Standard model:
You sign based on a gut feeling and hope the contractor delivers what you imagined.
05
During
the project
the project
Guided Execution
One team. One point of contact. No surprises.
Your concierge manages the project from start to finish. Urbane’s own craftsmen do the work — background-checked, bonded, insured, and multi-skilled. No sub-contractors hired by the job, no strangers showing up unannounced. Weekly progress updates keep you informed without requiring you to be on site. Every material decision is logged as it happens.
Urbane’s own employees do all the work
Weekly photo and progress updates
Materials logged and archived in real time
One concierge — the same person you met on day one
Standard model:
Sub-contractors come and go. You don’t always know who’s in your home or what decisions are being made.
06
At completion
and beyond
and beyond
Your Home, Documented Forever
The work ends. The value keeps compounding.
At project close your concierge delivers your digital suite — warranty vault, design archive, Home Intelligence Report, and where applicable a resale marketing kit. Every spec, every product, every warranty, every permit record, organized and accessible by QR code. Future phases start from a complete picture. Appraisers, realtors, and mortgage brokers have a formatted document that shows your investment’s impact. Your home is worth more — and provably so.
Warranty & materials vault delivered at close
Home Intelligence Report for appraisers
Resale marketing kit for when you list
5-year client dashboard — your home on record
Standard model:
A paper warranty in a drawer and a vague sense that something was done inside the walls.
The five things that set it apart
Not one differentiator.
Five.
01
You see it before you buy it
Digital visualization of your finished space before anything is ordered or priced. The single most important thing most homeowners wish they had in a standard remodel.
Design → Price → Decide
02
The price is guaranteed
A fixed-price contract in writing. No change orders for overruns on our side. The number you sign is the number you pay. On-time or we pay rent — also in writing.
Fixed price · On-time guarantee
03
One person is accountable
Your concierge’s name is on the project from first call to final walkthrough. Not a department. Not a rotation of sub-contractors. One person who knows your home and is personally accountable for the outcome.
One concierge · Full accountability
04
Your investment is documented
Every project generates a digital infrastructure — warranty vault, design archive, ROI report, resale kit — that adds provable value at appraisal and sale. Most Hamilton County homeowners have never had this.
$38,700 in digital tools — free
05
The relationship continues
Five years of client dashboard access. Future phases start from your complete home record. The concierge who handled your kitchen knows your finishes, your preferences, and your next project before the conversation starts.
5-year dashboard · Ongoing relationship
06
It applies to everything
The same concierge model covers remodeling and window treatments. If you’re doing a kitchen and want window treatments, one team handles both. One archive. One dashboard. One relationship. Your whole home, considered together.
Remodeling & window treatments
Ready to see the offers
The process is the same.
Choose your starting point.
Whether you’re transforming your kitchen, covering your windows, or both — every Urbane project starts with a conversation, not a commitment. Pick where you want to start.
Remodeling · Carmel & Fishers, IN
The Urbane Upgrade Offer
Your home, permanently transformed — and documented.
Custom kitchens, bathrooms, carpentry, tiling, and specialty upgrades — guided by your vision, fixed-price contracted, and bundled with a $38,700 digital suite that protects your investment for decades. Projects from $75,000 in Hamilton County.
- Fixed-price contract — no surprises
- On-time guarantee — or we pay rent
- $38,700 digital suite included free
- 5-year labor warranty
- One concierge, start to finish
Window Treatments · Hamilton County, IN
The Window Treatment Offer
What big-box stores simply cannot offer you.
Custom blinds, shades, shutters, and drapery — made to your exact windows, installed by experts, backed by a free service suite and five digital tools no store has ever offered. Two packages you can book right now.
- Room Refresh — book instantly, done in 3 days
- New Build Ready — every window before move-in
- Elevated Experience — room visualized, finishes coordinated
- Custom & Curated — Hunter Douglas, no compromises
- Free suite up to $3,200 in value
Not sure where to start?
Start with a conversation.
Start with a conversation.
Book a 45-minute discovery call. Your concierge will listen to what you want, walk you through how the process works for your specific project, and tell you honestly whether Urbane is the right fit — before anyone signs anything.
No obligation · 45 minutes · Guidance first · Licensed, bonded & insured · Fishers Showroom: 12792 Ford Dr
Is urbane Concierge for you?
- Repeat remodelers who've done the daily-management thing and don't want to again
- Out-of-town owners managing a remodel remotely
- Busy professionals who want results without the project-management load
- Multi-room or whole-home projects
- People with a clear vision but no time to source it
Meet Your Concierge
Vinay Iyer is a Home improvement problem solver and multi-brand home service entrepreneur based in Hamilton County, Indiana.
As the owner of Ace Handyman Services (franchise of Ace Hardware), Urbane Upgrade, and Gotcha Covered Carmel (franchise of Five Star Franchising), Vinay brings hands-on experience and expert-level insight to help you plan smarter, avoid costly mistakes, and upgrade with confidence.
- Experience - Vinay has 22 years of experience in the automotive industry with companies such as Cummins and Faurecia. Vinay has a BS & MS in Mechanical engineering and a MBA in Marketing.
- Expertise - Vinay utilises his mechanical aptitude, practical business leading knowledge to help community Homeowner's resolve their pain points.
- Authoritativeness - Leading and operating 3 Home services businesses, Vinay has the unique perspective of understanding Home improvement challenges and helps provide the right solution and guidance for Homeowners.
- Trustworthiness - Vinay lives in the Carmel area and is fully commited to assisting Homeowner's in the Hamilton county suburbs to maintain, improve and upgrade their Home living experiences.
Contact Us
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Get in Touch
office@urbaneupgrade.com
Visit Us
12792, Ford dr, Fishers, IN 46037
Call Us
+1 (317) 996-1088
urbane Concierge FAQs
What exactly is a remodeling concierge service?
Our remodeling concierge acts as your personal guide, coordinating every step of your home upgrade—from design choices to product consultation to contractor scheduling. In additiona, Vinay's keen eye for catching the real pain point that needs addressed for the Homeowner provides a very details experience and hence the concierge concept.
How do you personalize the remodeling process?
We ask a lot of questions based on your emotions, your functional needs and your personal style preferences. Answers to these questions tailor the subsequent recommendations, budget, and timeline. This ensure selections like custom carpentry and premium tiles fit your unique vision and needs.
Can I visit your showroom during the process?
Absolutely. Our showroom features premium products including flooring, countertops, cabinets and tiles. Our office will arrange visits to help you make confident choices.
What if I have questions after hours?
We get it—home projects don’t keep office hours. Our AI Office Assistant, Grace, is available 24/7. Grace caters to all after hours questions, atleast as a first line of defence. Grace then also summarizes calls and emails the Office, which is then subsequently addressed the next business day.