THE URBANE CONCIERGE MODEL

Design first.

Price second.

You decide third.

Every other contractor in Carmel and Fishers asks you to commit before you truly know what you’re committing to. We inverted the entire process. Here’s exactly how it works — and why it changes everything about what it feels like to remodel your home.

SEE THE PROCESS

SCROLL TO DISCOVER

THE PROCESS
STANDARD CONTRACTOR / STORE URBANE UPGRADE
First step You describe what you want. They quote it. ✓ You design and visualize it first — then see pricing.
First step You describe what you want. They quote it. ✓ You design and visualize it first — then see pricing.
First step You describe what you want. They quote it. ✓ You design and visualize it first — then see pricing.
First step You describe what you want. They quote it. ✓ You design and visualize it first — then see pricing.
First step You describe what you want. They quote it. ✓ You design and visualize it first — then see pricing.

SIDE BY SIDE

The standard model vs.
the Urbane way.

Every contractor in Hamilton County will give you an estimate. Most will give you a discount. None of them will give you this.

STANDARD CONTRACTOR / STORE
URBANE UPGRADE
THE PROCESS
First step
You describe what you want. They quote it.
✓ You design and visualize it first — then see pricing.
Pricing model
Estimate — subject to change orders mid-project.
✓ Fixed-price contract — the number you sign is the number you pay.
Design visualization
✕ Not offered. You imagine it.
✓ Digital before/after in your actual room before you commit.
Who manages the project
Salesperson hands off to project manager hands off to crew.
✓ One concierge. Discovery call to final walkthrough.
Who does the work
Sub-contractors, sometimes sub-of-sub. You don’t know who shows up.
✓ Urbane’s own employees — background-checked, bonded, insured.
PROTECTION
Warranty
Paper warranty. Easily lost. Hard to claim.
✓ 5-year labor warranty. Digital vault. QR-accessible. Transferable.
Price protection
✕ Change orders are standard practice.
✓ Fixed price in writing. Overruns on our side are our problem.
On-time guarantee
✕ Timelines are estimates, not commitments.
✓ On-time or we pay rent — in the contract.
Post-completion support
30-day callback window if you can reach them.
✓ 30-day dedicated support + 5-year client dashboard access.
DOCUMENTATION
Materials record
✕ Invoice on file. Good luck finding the tile SKU in 3 years.
✓ Full design archive — every finish, SKU, paint code, supplier contact.
Permit & inspection record
With the county. Not organized for you.
✓ Compiled and archived in your warranty vault.
ROI documentation
✕ Not offered.
✓ 20+ page Home Intelligence Report — formatted for appraisers & realtors.
Smart home coordination
Separate contractor. Separate quote. Separate headache.
✓ Certified partner — integrated into your project from day one.
Resale Value
Resale preparation
✕ Not offered. You figure it out when you list.
✓ Resale marketing kit — renovation story, MLS summary, brochure, social assets.
Window treatment documentation
Receipt if you kept it.
✓ Resale-ready spec card — every treatment, brand, and spec documented.
ROI documentation
Start from zero. Re-measure. Re-explain.
✓ Your concierge has your complete home record. Every future phase starts informed.
The bottom line
A discount on a price you can’t fully trust, with documentation you’ll never find.
A relationship, a record, and a result — that compounds in value long after the last tile is set.
THE PROCESS
STANDARD CONTRACTOR / STORE URBANE UPGRADE
First step You describe what you want. They quote it. ✓ You design and visualize it first — then see pricing.
First step You describe what you want. They quote it. ✓ You design and visualize it first — then see pricing.
First step You describe what you want. They quote it. ✓ You design and visualize it first — then see pricing.
First step You describe what you want. They quote it. ✓ You design and visualize it first — then see pricing.
First step You describe what you want. They quote it. ✓ You design and visualize it first — then see pricing.

THE CONCIERGE PROCESS — STEP BY STEP

Six steps from first call
to finished home.

This is what the guidance-first process looks like in practice — for a remodel, a window treatment project, or both. At every step, the standard model asks you to guess. The Urbane model gives you the information to decide.

01
DAY 1 45 MIN

The Discovery Call

No pitch. Just listening.

Your concierge calls to understand your home, your goals, your timeline, and your budget. We ask the questions most contractors never think to ask — what you love about the space, what you hate, how you live in it day-to-day, and what outcome would make this project feel like a success two years from now. Nothing is pitched. Nothing is sold.

› Your goals, timeline and budget captured
› Rooms and scope identified
› No commitment required
› In-home visit scheduled
STANDARD MODEL: A contractor comes to measure and quote. The conversation is about price, not outcome.
02
DAY 3–5 IN YOUR HOME

The In-Home Design Session

Your consultant comes to you with everything.

For remodeling, your concierge visits with material samples, finish options, and layout ideas. For window treatments, we arrive with the full sample library — every fabric, blind, shade, and shutter in your actual light. You see and feel the options in your real space. You make decisions you can trust because you’re deciding with your eyes, not your imagination.

› Full sample library brought to your Carmel or Fishers home
› Layout and finish options presented in context
› Room visualization mockup for window treatments
› Digital design concept for remodel scopes
STANDARD MODEL: You’re given a catalog or sent to a showroom. You guess how it will look in your home.
03
DAY 5–7 REAL NUMBERS

Real Pricing — Before You Commit

Not an estimate. Not a range. A real number.

Once the design session is complete, your concierge builds your pricing from Urbane’s actual cost data — labor, materials, timeline — and presents it clearly. No line items buried in fine print. No vague allowances. For remodel projects, this becomes the basis of your fixed-price contract. For window treatments, it’s the number before you order a single custom treatment.

› Line-item pricing built from real cost data
› No estimate padding for negotiation
› Remodel pricing becomes your fixed-price contract
› Window treatment pricing confirmed before fabrication
STANDARD MODEL: You get an estimate designed to win the bid. The real cost emerges in change orders.
04
YOU DECIDE NO PRESSURE

You Decide

With a complete picture. Not a leap of faith.

With design confirmed, pricing locked, and timeline agreed, you make the decision. You’ve seen your room transformed digitally. You know the number. You know the timeline. You know who does the work and who answers if something goes wrong. This is what it feels like to make a $75K decision with confidence instead of anxiety.

› Design confirmed and visualized
› Fixed price agreed and contracted
› Timeline set with on-time guarantee
› Your concierge assigned from here forward
STANDARD MODEL: You sign based on a gut feeling and hope the contractor delivers what you imagined.
05
DURING THE PROJECT

Guided Execution

One team. One point of contact. No surprises.

Your concierge manages the project from start to finish. Urbane’s own craftsmen do the work — background-checked, bonded, insured, and multi-skilled. No sub-contractors hired by the job, no strangers showing up unannounced. Weekly progress updates keep you informed without requiring you to be on site. Every material decision is logged as it happens.

› Urbane’s own employees do all the work
› Weekly photo and progress updates
› Materials logged and archived in real time
› One concierge — the same person you met on day one
STANDARD MODEL: Sub-contractors come and go. You don’t always know who’s in your home or what decisions are being made.
06
AT COMPLETION AND BEYOND

Your Home, Documented Forever

The work ends. The value keeps compounding.

At project close your concierge delivers your digital suite — warranty vault, design archive, Home Intelligence Report, and where applicable a resale marketing kit. Every spec, every product, every warranty, every permit record, organized and accessible by QR code. Future phases start from a complete picture. Appraisers, realtors, and mortgage brokers have a formatted document that shows your investment’s impact. Your home is worth more — and provably so.

› Warranty & materials vault delivered at close
› Home Intelligence Report for appraisers
› Resale marketing kit for when you list
› 5-year client dashboard — your home on record
THIS IS WHAT NO STANDARD CONTRACTOR OFFERS
STANDARD MODEL: A paper warranty in a drawer and a vague sense that something was done inside the walls.
THE PROCESS
STANDARD CONTRACTOR / STORE URBANE UPGRADE
First step You describe what you want. They quote it. ✓ You design and visualize it first — then see pricing.
First step You describe what you want. They quote it. ✓ You design and visualize it first — then see pricing.
First step You describe what you want. They quote it. ✓ You design and visualize it first — then see pricing.
First step You describe what you want. They quote it. ✓ You design and visualize it first — then see pricing.
First step You describe what you want. They quote it. ✓ You design and visualize it first — then see pricing.

THE CONCIERGE PROCESS — STEP BY STEP

Not one differentiator.
fiVE.

01

You see it before you buy it

Digital visualization of your finished space before anything is ordered or priced. The single most important thing most homeowners wish they had in a standard remodel.

DESIGN → PRICE → DECIDE

02

The price is guaranteed

A fixed-price contract in writing. No change orders for overruns on our side. The number you sign is the number you pay. On-time or we pay rent — also in writing.

FIXED PRICE · ON-TIME GUARANTEE

03

One person is accountable

Your concierge’s name is on the project from first call to final walkthrough. Not a department. Not a rotation of sub-contractors. One person who knows your home and is personally accountable for the outcome.

ONE CONCIERGE · FULL ACCOUNTABILITY

04

Your investment is documented

Every project generates a digital infrastructure — warranty vault, design archive, ROI report, resale kit — that adds provable value at appraisal and sale. Most Hamilton County homeowners have never had this.

$38,700 IN DIGITAL TOOLS — FREE

05

The relationship continues

Five years of client dashboard access. Future phases start from your complete home record. The concierge who handled your kitchen knows your finishes, your preferences, and your next project before the conversation starts.

5-YEAR DASHBOARD · ONGOING RELATIONSHIP

06

It applies to everything

The same concierge model covers remodeling and window treatments. If you’re doing a kitchen and want window treatments, one team handles both. One archive. One dashboard. One relationship. Your whole home, considered together.

REMODELING & WINDOW TREATMENTS

THE PROCESS
STANDARD CONTRACTOR / STORE URBANE UPGRADE
First step You describe what you want. They quote it. ✓ You design and visualize it first — then see pricing.
First step You describe what you want. They quote it. ✓ You design and visualize it first — then see pricing.
First step You describe what you want. They quote it. ✓ You design and visualize it first — then see pricing.
First step You describe what you want. They quote it. ✓ You design and visualize it first — then see pricing.
First step You describe what you want. They quote it. ✓ You design and visualize it first — then see pricing.

READY TO SEE THE OFFERS

The process is the same.
Choose your starting point.

Whether you’re transforming your kitchen, covering your windows, or both — every Urbane project starts with a conversation, not a commitment. Pick where you want to start.

READY TO SEE THE OFFERS

The Urbane Upgrade Offer

Your home, permanently transformed — and documented.

Custom kitchens, bathrooms, carpentry, tiling, and specialty upgrades — guided by your vision, fixed-price contracted, and bundled with a $38,700 digital suite that protects your investment for decades. Projects from $75,000 in Hamilton County.

  • Fixed-price contract — no surprises
  • On-time guarantee — or we pay rent
  • $38,700 digital suite included free
  • 5-year labor warranty
  • One concierge, start to finish

WINDOW TREATMENTS · HAMILTON COUNTY, IN

The Window Treatment Offer

What big-box stores simply cannot offer you.

Custom blinds, shades, shutters, and drapery — made to your exact windows, installed by experts, backed by a free service suite and five digital tools no store has ever offered. Two packages you can book right now.

  • Room Refresh — book instantly, done in 3 days
  • New Build Ready — every window before move-in
  • Elevated Experience — room visualized, finishes coordinated
  • Custom & Curated — Hunter Douglas, no compromises
  • Free suite up to $3,200 in value

Not sure where to start?
Start with a conversation.

Book a 45-minute discovery call. Your concierge will listen to what you want, walk you through how the process works for your specific project, and tell you honestly whether Urbane is the right fit — before anyone signs anything.

CALL 317-996-1088

NO OBLIGATION · 45 MINUTES · GUIDANCE FIRST · LICENSED, BONDED & INSURED · FISHERS SHOWROOM: 12792 FORD DR

Urbane Upgrade

© 2026 

2026 CraftsmanBilt LLC DBA Urbane Upgrade · Concierge Remodeling & Window Treatments · Carmel · Fishers · Westfield · Noblesville · Zionsville, IN · 317-996-1088 · office@urbaneupgrade.com